5 Things Photographers look for in a Model | A Guide on Casting the Right Person for a Shoot

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In the visually driven world of fashion and advertising, models serve as the bridge between the creative vision of designers and photographers and the aspirations of the audience. Behind every captivating photo lies a meticulous selection process, where photographers and agencies sift through countless candidates to find those who embody the essence of their vision. Having been in the industry myself I’ll delves into what I’ve learned to be the fundamental criteria that these industry professionals consider, shedding light on physical attributes, personality traits, professionalism, versatility, and the ever-evolving standards of the modeling world.

1. Look

Traditionally, the modeling industry has been known for its stringent physical requirements. Photographers, agencies and photo editors are always looking for that 'WOW' factor. However, this is not to be confused with hotness - that’s where many get it wrong. People often assume that models need to be absolutely drop-dead gorgeous when, in actuality, their appeal is more credited to their features and how photogenic they are. I’m not denying the attractiveness of models. It helps to have good skin, athletic build and symmetric qualities. These qualities are considered standard. However, some people just know how to look great in pictures and others (myself included) are not as photogenic.

2. Dependability

Punctuality, responsiveness, and a strong work ethic are non-negotiable traits. The ability to follow directions, adapt to different environments, and maintain a positive attitude during long and sometimes challenging photo shoots is essential. A model’s work ethic is their reputation. Producers need models to be on site at a certain time and place, as their usually the ones putting money in. So no-shows, even tardiness, are cardinal sins in the industry -- even more so for models doing first-time collaborations. Photographers have blacklisted models for these offenses. However, on the upside, dependable models are rewarded with more invested, high profile shoots.

3. Dynamic Range

It’s good for a model to have dynamic range. This means a model is capable of doing many different genres, emotions and styles as opposed to doing one thing all the time (like taking selfies). Models who can convey a wide range of emotions and expressions through subtle changes in posture, facial expressions, and eye movements are invaluable. This versatility allows photographers to capture a diverse array of images that tell compelling stories.

Glamour, lifestyle, fashion, commercial,  just to name a few, are good to have in a portfolio. This not only makes the model more marketable, but they also benefit from the skills and experienced gained to use on other creative shoots.

4. Chemistry & Energy

Establishing that connection and building a relationship with the model is so important. It makes the shooting experience natural and more fun. Not having that connection leaves for an awkward shoot, and likely, awkward photos. Nobody wants that. When you’re at the level where both the photographer and model have chemistry, they can feed off each other’s energy and it becomes much easier to shoot. At that point, every shot feels like a good one.

5. Confidence

Confidence is key -- and to me, perhaps the most important characteristic. I worked with many models, all ranging across different points of the spectrum of experience and poise. And I can say with certainty that a model with confidence leads to better photographs. When a model walks into a shoot they have to own it. Sideline any insecurities and negative thoughts. Don’t be concerned about the wardrobe or how your hair and makeup looks. Just know, inside and out, you’re awesome. If you can summon that confidence, I guarantee the photographer will capture something amazing.

Conclusion

All in all, the criteria for selecting models across the fashion and advertising industries are as nuanced as they are varied. But in my experience, these are arguably the top 5. If you’re seriously looking into a modeling career, be sure to do your research. I’ve shared some links below to some material you can read up on/ tune into that may be helpful:

Unplugged: Everything You Need to Know to Become a Modeling Superstar (Audio Book) - buy on Amazon here

Wilhelmina Guide to Modeling (Paperback) - buy on Amazon here

Pricing Beauty: The Making of a Fashion Model (Audiobook) - buy on Amazon here

16 Hours in Hong Kong

Hong Kong isn't a city I could just pass up. On my way to Singapore I had a really annoying layover. It was long enough to leave the airport but not long enough to really take in the city. However, with 16 hours to kill I had to do a little exploring. So, I said 'toodles' to Hong Kong International and purchased the next bus ticket into the city.

I'm not a videographer by any means, but I figured the amateur video I took is a good depiction of how active Hong Kong is as a metropolis. In a lot of ways the city is very similar to New York, but, you know, a lot less diverse. There was plenty of places to eat and shop. I spent most of my time wandering around this huge city, getting lost then finding my way back on track.

If you're ever in Hong Kong and want to venture out into the city before your next flight, here are some things you can try to do:

1. Visit the Bruce Lee Statue. I never got to do this. It was just bad timing since I arrived at night and left in the morning. Maybe next time around. But Bruce Lee kicks ass and anyone whose seen any kung fu movies, or MMA matches, should pay their respects.

2. Mentally keep a record of how many females you see versus males. I know this sounds a little fucked up but you have to admit it'll be a fun game to play. It's not like I was on the lookout when I was there but I did notice more dudes than dudettes. I'm not saying my observation is a true demographic of the Hong Kongnese populous, but it seemed that males lead the count 4:1. I didn't come to realize it until after the new country high -- it was just something that registered later on. But even though I wasn't in mainland China, I still felt the eeriness of being outnumbered by guys. Kind of like a club that doesn't have ladies night.

3. Get a custom made suit, if you have time. Suits in H.K. are very affordable. But it's not about the price, it's about the fit. I couldn't believe how often I was approached by older gentlemen on the street offering me a good deal on a made-to-fit suit. The act of getting your measurements done and choosing the fabric for a suit is pretty baller, but I couldn't wait the 2-3 days it took to make it.

4. Eat Street Meat. Now, to be clear, I'm not adventurous when it comes to food. And the few hours in Hong Kong didn't change that for me. But if I were someone who enjoys eating foreign food without caring what it was, then I was in the right place. There are street vendors at every corner and most of it's made on the spot. They really do have everything from dumpling, noodles, octopus and curry fish balls.

5. Pick up some kicks. If you heard rumors of there being a 'sneaker street' in Hong Kong with shops selling the latest, and sometimes rarest, footwear than those stories are true. The actual name of the street is called Fa Yuen and is located in Mong Kok, Kowloon. This is the place to go if you want fly kicks like Liu Kang.