In the visually driven world of fashion and advertising, models serve as the bridge between the creative vision of designers and photographers and the aspirations of the audience. Behind every captivating photo lies a meticulous selection process, where photographers and agencies sift through countless candidates to find those who embody the essence of their vision. Having been in the industry myself I’ll delves into what I’ve learned to be the fundamental criteria that these industry professionals consider, shedding light on physical attributes, personality traits, professionalism, versatility, and the ever-evolving standards of the modeling world.
1. Look
Traditionally, the modeling industry has been known for its stringent physical requirements. Photographers, agencies and photo editors are always looking for that 'WOW' factor. However, this is not to be confused with hotness - that’s where many get it wrong. People often assume that models need to be absolutely drop-dead gorgeous when, in actuality, their appeal is more credited to their features and how photogenic they are. I’m not denying the attractiveness of models. It helps to have good skin, athletic build and symmetric qualities. These qualities are considered standard. However, some people just know how to look great in pictures and others (myself included) are not as photogenic.
2. Dependability
Punctuality, responsiveness, and a strong work ethic are non-negotiable traits. The ability to follow directions, adapt to different environments, and maintain a positive attitude during long and sometimes challenging photo shoots is essential. A model’s work ethic is their reputation. Producers need models to be on site at a certain time and place, as their usually the ones putting money in. So no-shows, even tardiness, are cardinal sins in the industry -- even more so for models doing first-time collaborations. Photographers have blacklisted models for these offenses. However, on the upside, dependable models are rewarded with more invested, high profile shoots.
3. Dynamic Range
It’s good for a model to have dynamic range. This means a model is capable of doing many different genres, emotions and styles as opposed to doing one thing all the time (like taking selfies). Models who can convey a wide range of emotions and expressions through subtle changes in posture, facial expressions, and eye movements are invaluable. This versatility allows photographers to capture a diverse array of images that tell compelling stories.
Glamour, lifestyle, fashion, commercial, just to name a few, are good to have in a portfolio. This not only makes the model more marketable, but they also benefit from the skills and experienced gained to use on other creative shoots.
4. Chemistry & Energy
Establishing that connection and building a relationship with the model is so important. It makes the shooting experience natural and more fun. Not having that connection leaves for an awkward shoot, and likely, awkward photos. Nobody wants that. When you’re at the level where both the photographer and model have chemistry, they can feed off each other’s energy and it becomes much easier to shoot. At that point, every shot feels like a good one.
5. Confidence
Confidence is key -- and to me, perhaps the most important characteristic. I worked with many models, all ranging across different points of the spectrum of experience and poise. And I can say with certainty that a model with confidence leads to better photographs. When a model walks into a shoot they have to own it. Sideline any insecurities and negative thoughts. Don’t be concerned about the wardrobe or how your hair and makeup looks. Just know, inside and out, you’re awesome. If you can summon that confidence, I guarantee the photographer will capture something amazing.
Conclusion
All in all, the criteria for selecting models across the fashion and advertising industries are as nuanced as they are varied. But in my experience, these are arguably the top 5. If you’re seriously looking into a modeling career, be sure to do your research. I’ve shared some links below to some material you can read up on/ tune into that may be helpful:
Unplugged: Everything You Need to Know to Become a Modeling Superstar (Audio Book) - buy on Amazon here
Wilhelmina Guide to Modeling (Paperback) - buy on Amazon here
Pricing Beauty: The Making of a Fashion Model (Audiobook) - buy on Amazon here